Why not telecast veg.prices ?

It's a thought. They telecast gold/silver prices on daily news bulletins.Why can't they, vegetable prices? We don't buy gold everyday;we do, brinjal, beans, carrot or whatever. Prices of vegetables fluctuate. A daily telecast would help not just consumers, but small farmers who lack information on the right prices their produce fetch in the market.

Prof.E Vadivel of the Coimbatore farming university says their Extension Centre gathers the relevant market information. They have in place market analysts in 13 major vegetable wholesale centres in southern states, sending daily reports on prices of fruits and vegetables. Data so gathered is compiled for publication in the university website in Tamil and English.

But then our farming community isn't into the Internet. The university also puts out data on SMS for access through mobile phones. Dr. Vadivel reckoned that nearly 3,000 farmers access market data on their cell phones.Data on prevailing prices of as many as 50 vegetables and 20 different fruits in leading vegetable markets is made available by 1 p m daily. It is there online, waiting to be tapped by our local radio,TV channels and print media for the benefit of consumers and farmers alike.Contact information: Dr E Vadivel, project officer, e-Extension Centre - phone 0422-6611383 ; e-mail - info@tnau.ac.in.

Health - Failing at both ends.

The News that 50% of world's malnourished children live in India , along with the finding that India is likely to become the' diabetic capitol' of the world is significant. It means we are not able to manage Health at both ends of the spectrum. In one side we have become the 'Havenots' of the world, with suceesive Goverments both at State and Centre dubiously planning and implementing what we have achieved for our children. It is quite a shame after 60 years of Independence we have not been able to take care our children, quite a few of them die in the first year itself ( Again a record of sorts ) or if they survive death, are malnourished.
On the other side'the Haves' do not take care of their health resulting in entry of new diabetics every year. Till recently, very little was done in spreading the message the havoc it can cause.
Coupled with the fact that Asians and Indians are prediposed to certain heart conditions, diabetes will make it worse for quite a large chunk of population.
It is a paradox that we have major problems at both ends of the health spectrum with little, very little being done by successsive Governments.
ERR

An Ideas 'Mela' in Mysore

Four-day TED-India conference to be held in Mysore (Nov.4-7) is reportedly sold out. The meet is expected to attract people from 46 countries, according to a media report. With some 40 speakers on the card, drawn from varied fields - scientist, artist, playwright, photographer, marine biologist and sports commentator - the event promises to be a mela for ideas.

As a resident of the host town, my concern, or rather my poser to organisers, is: Shouldn't local residents be allowed to benefit from the proceedings ? In a global event of this nature local enthusiasts tend to get crowded out by those from elsewhere. And, understandably, the organisers face severe space constraints, however big the venue.

Wouldn't it be nice if the they could arrange to have the conference proceedings screened through closed-circuit network in another hall - Kalamandira or some other place - for the benefit of local audience ? Or they could tie-up with the city TV channel for live-telecast of TEDIndia, as they do with Dasara concerts held at the Mysore palace grounds.

Would local residents be interested? How would TED proceedings be of local public interest ? I can't answer this question better than TEDIndia co-host Lakshmi Pratury. She says she would like those attending the Mysore conference to take back three things:
1) No one who sits through a talk or seminar is with it all the time, a hundred percent. Even if they stay focused on what they hear, for a brief moment , they should feel it is a moment when they would rather be here than anywhere else;
2) Her expectation is that on gatherings like this one meets at least one person who becomes a friend for life; and
3) Her hope is that those who sit through the proceedings would pick up an idea or two that is not necessarily related their prime interest.

Case for a farming channel

Scene-1
Canegrowers association in Mysore and neighbouring districts publish a farm weekly - Raitha Dwani - to share information on farming, notably, cane and paddy. The one-year-old publication plans to increase its subscribers, from 1,000 to 5,000 farmers in six months. Much too modest a goal;and, presumably, not cost effective.

Scene - 2
In neighbouring Tamilnadu they have a website - Chandhai.com - that seeks to bridge buyer-seller gap caused by lack of information on commodity prices, poor marketing, exploitative middle-men and inadequate infrastructure. Online market such as chandhai.com connects buyers and sellers for meaningful trade.

The website provides information pertaining to commodity prices, cropping pattern, seeds and fertiliser availability, agro-based business opportunities, veterinary, organic farming, self employment training, herbal medicines, value addition in farm produce and farm credit.But then the digital divide and illiteracy limits the reach of cyberfarming among farmers in our country. An overwhelming majority that needs such farming guidance stay untouched.

Scene-3
A Tamil channel - Makkal TV - runs a phone-in programme - Uzhavar Sandhai -that covers the same ground, and, given widespread TV viewership and extensive use of cell phone even in rural areas, telefarming of the type adopted by Makkal TV has a reach among illiterate farmers.

At a recent Uzhavar Sandhai programme a farming expert,responding to viewers' questions, came up such info.:

1)Fruit-growers in Cumbum (TN), where they grow grapes on 2,000 plus acres, could come together to put up a juice-making unit. In the absence of such value-addition the farmers ae constrained to sell their produce for Rs.15 a kg.

2)Those planning to grow lemon would do well to visit Gudur (AP) a well known lemon growing area.

3) A retired army officer in Chennai has set up a unit that markets lemon concentrate in small sachets, for making two glasses of juice. The sachets can be retailed through grocery stores, pavement paan-bidi shops, and platform venders in railway stations.

4) With ever-increasing vegetable prices, people in cities take to roof-top kitchen gardening. A variety of vegetables, and spinach, can be grown on roof-top, with two fot deep soil cover. The expert on TV spoke of someone who has grown plantains on roof-top.

During an hour long programme they can't take very many questions from viewers. Besides, Makkal TV runs Uzhavar Sandhai only once a week, Friday. There may be a case for such interactive programming on a daily basis; even for a full-fledged farming channel. We have channels dedicated to healthcare, religious discourse and bhajans. Why not a TV channel to address concerns of farmers - about marketing produce, procurement of seeds, fertiliser, opportunities for agro-business, horticulture, livestock and farm equipment maintenence.

Ad. and sponsorship may be an issue that inhibits private channels. Maybe Doordarshan, which is not ratings driven, could think in terms of a full-fledged farming channel. Apart from serving the interests of farmers, such a krishi channel would get more ad. revenue for DD than the Lok Sabha channel.

Action on 'Household energy audit'

G V Krishnan, in his previous post has suggested a household energy audit with the help of school children. I have acted on this and have started a small program for school children. Vidyavardhaka school in Kuvempunagar, Mysore showed tremendous interest in the energy efficiency education program and asked me to conduct a program for 7th grade. Today was the first class and the students seemed to take it really well. Here is the presentation on slideshare.

Energy Efficiency for school kids

View more presentations from Ashwin Upadhyaya.

More on this at the Sapgreen blog. Next week, I will be continuing this activity at the same school and also trying to get more schools to provide me this kind of an opportunity.

Household energy audit

Mobilising Mysore students for doing household energy audit in their neighbourhood during weekends is a good idea. But how do we make it happen? Or as Dr Bhamy Shenoy put it, who will bell the cat?

The Green entrepreneur Ashwin has offered to draft a project paper; and also conduct a pilot programme to give us a sense of its working - 'I know of a school (Vidyavardhaka, Kuvempunagar) which has many eco-conscious teachers'. He proposes to persude them to adopt energy audit procedure as part of extra-curricular activity of their students.

According to Ashwin, getting students to do energy audit in their own houses as a class project would would help us take the energy audit scheme forward.With a bit of publicity we could persuade more schools to adopt the programme.Rotary Schools and Kendriya Vidyalalya appear suitable candidates

Naveen, who has worked on projects involving students in his locality - Laughing Waters - suggests we focus on pre-defined areas,to start with, for tangible results. He has in mind apartment blocks, where kids can be put to work on collecting data on energy usage/wastage in apartments and the common areas in their residential complex.

A closer look at the use of household appliances - TV, washing machine/drier, water for bath/flushng,light bulbs - would help in drawing up a checklist for a comprehensive energy audit. Here is a link to a piece on energy saving tips.

Dr Shenoy reckons a household energy audit project ought to be promoted by Chesco. In the US,he says,the power supply companies are mandated to support such initiative. Dr.Shenoy says we can count on help and guidance from an expert in energy audit and BARC scientist,Dr D V Gopinath.

Students summer jobs

Read about a California non-profit that trains students to help neighbours go green. Training is offered to those who opt for summer vacation job,for which the
students get paid - $10 an hour. The students, after a crash-course in household energy audit, make house-calls. And each pair can do up to 12 households in a day, spending about 30 minutes going through a checklist of items that include water connections, electrical fittings, sockets used for household appliances.

Energy audit includes:
1) Checking water meter and water pressure;
2) testing faucets and toilets for flow and possible leaks;
3)suggesting installation of water-saving faucet aerators and high-pressure showerheads (done free under sponsorship);
4)replacing conventional lightbulbs with energy-saving compact fluorescent lightbulbs';
5)checking electrical wiring,notably,in the attic;and
6)offering guidance on energy-saving practices such as solar panelling, usage of recyclable items, and tree-planting.

Sponsorship for such programme could come from government agencies related to youth welfare, renewable resources;coporate social reponsibility projects of
companies, builders and architects associations and local chambers of commerce.

SAPLINGS AS THAMBOOLAM

The thamboolam is a mandatory take home at all Indian festivals and ceremonies, at weddings especially. The thamboolam bag (made of plastic, cloth or some polyester fibre, rarely of paper) contains a coconut or grapefruit, a couple of betel leaves, a packet of betel nuts – all auspicious tokens.

I don’t know what others do, but when I come home with the thamboolam, I put away the betel nut packet to be passed on, throw away the betel leaves which have started wilting, and use the coconut to cook. The bag if sturdy enough, will be reused as a carrier bag, that is if one doesn’t mind being the publicity person for the caterer. I have often felt that the fancy bags are a waste - especially when I see the grandeur of the bags – so much money spent on things no one really wants.



Long before the advent of plastic, the thamboolam was packed in ordinary paper bags on which the bride and groom’s names were printed. As plastic came into vogue, thin bags were used. Little by little the bags grew in size and show…….

So I was heartened when I read this news . Mayor of Chennai M. Subramaniam introduced an innovative concept at the wedding of his son recently, one that can be emulated by all. He gave away as thamboolam 3000 saplings to his guests to take away and plant. This delighted all environmentalists and eco-conscious citizens – zero pollution, plus greening.

The saplings are all avenue trees, and he had made arrangements with a nursery for the saplings to be readied by the time of the wedding.

I loved it, and I am sure GVK fellow blogger, who has been pushing for distribution of saplings on all possible occasions will too. Many of us can follow this trend.

Lisa's Bangalore connection

Tinu, 7, hyper-active; fond of chicken biryani; wants to grow up to be a policeman.
(below) Santosh,12, quiet; noodles; engineer.

They are among Lisa Morais' 39 children she came to 'adopt' during her volunteering stint at a Bangalore orphanage last summer. Her work triggered the spirit of giving in the public-spirited Suresh, who messaged Lisa, saying he had decided to donate part of his pay for the uplift of the orphans and the disabled.
Other messages : 1) I am relocating to Bangalore and interested to do some voluntary work for children and senior citizens - Nash.

2) I am a montessori teacher;want to help disabled children...to work for them. Where I can go for this, in Bangalore - Shanthi

3) I want to stay with and teach orphanage students,doing a day job to earn my living - Kamal

Who is this Lisa ? A New Hampshire school teacher who did four months of volunteer work at an orphanage in Bangalore. The experience so impacted Lisa that, on her return to the US, she organised fund-raising events, made slide-show presentations, and set up a blog to spread community awareness about the orphanage.

Vincy (eight months)
The senior most, Sugandhi,16

Bangalore-based Grace Fellowship Charitable Trust runs a home for 39 orphaned and abandoned boys and girls. The youngest is Vincy, eight-months; and the senior most is sixteen-year-old Sugandhi. Lisa lists them all in her blog, with photo and thumb-sketch of their personality traits, their likes, interests, and aspirations. Sugandhi, described as calm, caring and helpful, loves noodles, and wants to be a teacher. So do eight others.

Mini,12. abhi,11.

Others in the orphanage wish to be doctors, engineers, pastors and policemen. Maybe, their exposure to a host of other professionals, such as scientist,aviators,techies and fashion designers, would widen their worldview. Kamal, Nash, Shanti and Suresh would do well to mobilise their professionl contacts to visit the orphanage and interact with the children.
The Bangalore-based Volunteers could work with the orphanage trustees to orgnise group visits of these children to offices and factories to give them a feel of various workplaces. Periodical visits to old people's homes can widen children's horizons.

How we connected with Liza

Are we really world's largest democracy?

Two news items around the same time should make every Indian feel ashamed.

First, an international study shows that India ranks fourth corrupt country in Asia which is headed by Indonesia followed by Thailand. This is a matter which shames a Nation, but need not, as one of our Prime Ministers once said famously, as corruption is a universal phenomenon and one need not feel ashamed about it!

Secondly, as part of ‘Declaration’ of their assets, most of our politicians have made their wives ‘super- duper’ rich, after a short span in power. No matter which party they belong to, some of the candidates are either ex- convicts or have cases pending against them. But candidates of all parties without exception, have assets disproportionate to their known sources of income by at least, a mile, add or take away a furlong or two! That during the period involved in ‘public service’ they have amassed so much wealth, which, they have coolly transferred on to their wives’ names, who most of times are either illiterates or have hardly involved in any job or vocation .This is the real shame of democracy which our media have largely ignored or have not shown the interest to question these so called ‘Leaders’ how they amassed so much wealth in so short a time. It is so disgusting and amusing to read, some of them with crores as their assets, claim they do not even own a car!

What kind of leadership these selfish, corrupt ‘leaders’ can provide to the Nation? Are we really the worlds’ largest democracy or the world’s largest rogue’s gallery?

………….
ERR

A rajpal's plug for Reva

Arunachal Pradesh Governor, General (retd) J.J. Singh drives a Reva on the Raj Bhavan estate at Itanagar. The Raj Bhaven maintains two electric cars. And they have done 20,000 km each.

Though the Bangalore-based car makers have been in business for nearly a decade there are less than 3,000 Revas on road worldwide. The car, they say , can do 80 km on a charge - suited for today's city mobility. It doesn't pollute; it is sized small enough to work its way through Bangalore's traffic jam; has space enough to fit in a family of four - two kids,mom and dad. Reva has an onboard charger, for easy plug-in into any 15 Amp socket at home or at work.

And yet, the urban middle-class hasn't taken to it. Reva is seen, not so much a utility vehicle, as a fashion statement by green-minded freaks . Bangalore, they say, has fewer Revas than London. The car is sold in United Kingdom, Italy, Malta, Cyprus, Norway, Spain, Ireland, Japan, Srilanka, and it has been test marketed in Australia, Switzerland, Germany, Austria, and Nepal. Marketing the car in India is about changing middle-class mindset. Besides, Reva remains positioned as the second car in a two-car family.

China, they say, is poised to develop its electric car; and they do things on a massive scale. This development has raised the question whether mass marketing electric car is indeed a green option. In China, 80 percent of electricity comes from coal-driven power plants. And putting electric cars on road would only shift carbon emission from city roads to the areas where power plants are located . Besides, China is associated with dumping its products, cheap in foreign markets.

Where does this leave Reva, which has plans to step up its production to 36,000 cars a year, from its current level of 6,000 cars? Reva can find its future in a solar-driven hybrid car, with provision to plug-in when it gets cloudy. Maybe they are thinking in these terms. Reva's CTO Chetan Maini, in his university days at Michigan had raced a solar electric car from Florida to Michigan. He was also in the General Motors sponsored World Solar Challenge, a 2000-mile drive from Darwin to Adelaide, Australia.

There Is An Alternative!

If you think of the political scene in our country, over and above despair, the query ITNA (Is There No Alternative) invariably brings up the cliché 'TINA'. Perhaps we can now look forward to an immensely possible alternative.
You'll find Hasan Suroor's explanation on exactly such an idea
A Gandhian idea gets a British makeover extremely heartening - a change for the better is after all quite possible. In the UK there is a "high-profile campaign to reduce the dominance of organised political parties and provide a platform for citizens to contest elections as independent candidates".
Captain Gopinath of Air Deccan seems to have precisely these ideals when he decided to enter the election fray.
One would like to think there's still time now for someone to put together the Indian equivalent of The Jury Team - Politics without Parties (started by Sir Paul Judge)

(I realize I may have gone around in circles around this very same idea in these two posts - Leadership in short supply and Fittest minds in Needy Places.)
Cross posted from Feast for Thought

Update:
1. The Professionals' Party of India (PPI) is fielding candidates who want to make a difference.
2. Mallika Sarabhai, Meera Sanyal are candidates with intentions of making difference, independently of any party.

Why not mileage meter for autos?

Today's autorikshaw-meters show rupee/paise figures. The metered fare is calculated in accordance with the starting minimum and the per-km rate fixed by the Regional Transport Authority (RTO). But then the rates are subject to periodical revisions, entailing re-calibration of meters in keeping with the latest fare structure.

It is cumbersome, and not all auto-drivers re-calibrate meters every time there is fare revision. The situation leaves considerable scope for argument/dispute over the legitimate fare. Consumer rights activist Asha Vombatkere suggests fitting out autorickshaws with meter showing distance travelled, rather than the fare payable by a passenger.

Autos fitted with mileage-meter need not be re-calbrated whenever the authorities revise the fare structure. All they need to do is issue a fresh fare-chart to auto-drivers. Ms Vombatkere,spokesperson for Mysore Grahakara Parishat (MGP), said the revised auto-fare chart could be published in the local media, and displayed in railway station, bus station, and autorikshaw stands.

Ms.Vombatkere says Mysore has over 17,000 autos, most of which have out-dated mechanical meters, although they had been directed by RTO to switch to digital meters in 2002. Many auto-drivers prefer the good old mechanical meters that are eminently amenable to tampering. A media report quoting official sources said atleast 100 cases of alleged tampered meters are booked against auto-drivers every week.

Related item - Incredible India, incorrigible auto-men

Sight-n-smell of our open-ness

Ours is an open society. We are unashamedly open in doing things - such as dumping garbage,and peeing in very public places.
Doesn't It look more like a garbage dump that doubles up as a bus stand? The picture, taken from an inter-city bus on way from Trichy to Salem, reflects our collective indifference to public hygine. Littering trash on public space appears socially acceptable.

So does urinating in public. I didn't have the nerve to photograph what I witnessed people doing on a busy roadside close to the main bus station in Trichy. Of course one doesn't have to come all the way to Trichy for such sight and stench of Incredible India. Pay-and-use facilities are no solution. They may well be part of the problem in some places.

At Srirangam I found an open stretch with tell-tale stains,right next to a pay-and-use facility. Which charges Rs.2 for a go. The message is clear. It is social statement by those who can't or won't pay for it.
Public notice threatening offenders with a fine of Rs.100 is widely ignored.I heard local residents saying the notice was put up at the instance of the contractor who has taken the pay-and-use on lease from the municipal corporation. Local traders, auto-drivers, hawkers and beggers milling around the temple evidently find better uses for their two rupees. Besides, they have yet to get used to the idea of having to pay for it, not Rs.2 at any rate.

Surely,the temple management can afford to spend part of their hefty earnings from 'hundi' collections on a free and properly manned public conveniences. Outsourcing them to contractors may make business sense for the municipal authorities. It doesn't serve the interests of the people; nor does it promote upkeep of public hygine.

Meanwhile, I came across a blog post in GreenLivingTips making a case for doing it outside, but in the privacy of your garden. It saves water; it's organic fertilizer, containing nitrogen, phosphorous and potassium. They have a website promoting the idea; and even designated a Pee Outside Day - April 19.

Community health-care

A unique home-based palliative and chronic care movement is sweeping through Kerala. Thousands of trained citizens are volunteering two hours a week to take care of the chronically ill in villages and cities. Funding for this community-based scheme that has won WHO recognition comes in cash and kind from citizens, including schoolchildren, bus drivers, labourers and others, writes M Suchitra

Under this new initiative, thousands of trained volunteers from different backgrounds spend at least two hours a week on homecare visits, running out-patient clinics, organising family help, and raising funds. Besides dressing wounds and sores, they sit with patients and listen to their problems and fears. They also listen to the concerns of family members and train them in simple nursing tasks like catheterisation. All NNPC volunteer groups are supported by trained doctors and nurses.

Reading the full story ought to set us thinking.

Helping the domestic help

Anita, Saroja, Veeramma, Sarojini, Munni amma, Ashu...

Anita in Kanpur - a very quiet worker. She'd come with her gate-pass twice a day, and do all that she needed to, silently. It was difficult to get her to talk or have any dialogue with her - she was content to listen and proceed. In a smooth takeover, she had replaced her sister Susheela who got married and 'went away'.

Saroja in Bangalore is special. The only language she knew was Kannada. Neighbour-talk consisted of warnings that 'language problem' is likely to result in the house looking unkempt. We established a rapport on day 1, even as her husband apologetically said 'amma, she does not know Hindi' (the expect-you-know language in our circles). Because of her I learnt to make not only 'akki rotis' and parathas, but also conversation in Kannada - she is the reason that I can easily impress a localite with a better-than-average smattering of Kannada. Even now we exchange updates once in a while, and that routinely turns out to be a comfortable refresher course for me (continuing education programme!)

Veeramma in Sulur - Not at all quiet by any standards, but a reliable help to take care of the housee-cleaning routine. She wouldn't mind chopping spinach occasionally or readying methi leaves, but would leave for her mother's place for brief stretches, thankfully after arranging a substitute Sarojini, whose efficiency belied her rather large frame.

Munni Amma, here in Delhi, a senior citizen who is pretty quick (to leave soapy residues in vessels). But our mutual ways are set, and she's not a complaining character and is happy to work to meet her financial commitments. But her substitute Ashu - is lightning personified. I was bemused to find that she 'completed' a half-hour job in one-third the time.

After that long prologue you'll finally get to read the purpose of this post - my way of marking this significant day (IWD, March 8). In an effort to help the domestic help, I have offered to teach each of these ladies - members of the unorganised labour sector in India - their mother-tongue, with mixed results.
- Susheela and Anita - they had to get back home quick, and alphabets had to wait.
- Saroja, that devout vegetarian. Twice a week, after completing chores at my place and hers, she'd bring her notebook and pencil, and sit with the beginner's book I had got for her. I had got familiar with the Kannada alphabet and simple words through making out route-boards on buses, an alphabet chart, and the helpful series '30 days to Kannada' (through Tamil). So you can recognise the need for me to stay ahead, if Saroja had to become lettered! Her keenness to learn, and her hopes for her school-going boys to become toppers, her diligence in all that she did, and her ready giggles helped a lot, and I like to think that she's well on the way to minimum literacy. (Our mutual understanding even saw us through a tough period when the local police placed her family also among the suspects in a daring daylight robbery at our place).
- Veeramma - 'No, madam, I can't spend time or effort on studies'. But she let her children attend some extra classes.
- Sarojini had too many domestic responsibilities, and a drunkard for a husband, and I was not successful in taking her mind away from her worries.
- Munni Amma is lettered and even knows a few English words, draws pension, and runs a happy-enough household.
- Ashu - all of 18 and, a mother of a two-year-old. She's never been to school. When I offered to teach her -
"What will you charge?"
"Nothing"
"I'll have to ask" and later "My family said 'no'"
"Why?"
"Need to look after kid, so I have to get back home ASAP"

If each of us (any member of the household including elders and teenagers) can spare a couple of half-hours a week to help (at least the willing) domestic help, methinks we are doing our mite to help our nation's womenfolk take further steps forward, remember - "If you educate a man you educate a person, but if you educate a woman, you educate a family."

Look inwards, Kamalnath tells IT vendors

Commerce minister Kamalnath says it is time Indian IT vendors targeted the country's domestic market, notably, its middles and lower segments. The minister may not have read our earlier post,in which we had said the same thing. Agreed,it makes a difference,coming from the minister.

Mr Kamalnath's call for IT to look inwards came at the Nasscom India Leadership Forum 2009 meeting in Mumbai.The minister reckoned that the time for the IT sector to consider it future strategy was NOW. Looking inwards is the best, and probably, the only way to go for Indian IT vendors, considering the scale of domestic market waiting to be tapped. Mr Kamalnath mentioned that hardly two percent of India's population used computers.

Didn't realise, did you, it was so low;and we count ourselves as a fast-moving economy. Anyway, Mr Kamalnath, while pointing to the direction IT vendors need to take, could have as well given us his thoughts on how they could go about reaching out to the middle and small-scale segments of domestic economy.

In suggesting an inward-looking strategy the minister would need to respond to in-house scepticism, as reflected in a comment by Ashutosh Didwania, IT professional. His perception is that our domestic market isn't mature enough to convince the IT majors that they need not look beyond national boundaries.

We see a perceptional difference here between what the minister says and Mr Didwania's take on the approach IT vendors' adopt to tap domestic market. Going by Mr Kamalnath's reported statement, it is for the IT majors to do the convincing (not the other way about) and educate uninformed segments of our domestic ecomony, about the efficacy of using IT application to improve efficiency and productivity.

To quote Mr Didwania further, 'IT service sector,..based on the demand-supply chain...needs (domestic) demand to be significant in order to make business sense...An IT services company...is bound to depend on selective projects. It's not about selling products to millions, it's about providing services to the select few which as a matter of fact are very rare in India... Indian market has a long long way to go before it can attract IT biggies in a significant manner.
IT companies scaling down profits or employees accepting lower perks is simply not an option as for that to happen there needs to be a strong domestic base, which currently is way off target.

Mr Didwania's comment reflects the mindset of an IT professional. Those who dismiss the idea of IT scaling down revenue expectations would do well to consider this. In the prevailing global situation neither our IT companies nor their employees can hope to see anytime soon the kind of pre-recession profits/salary levels they had got used to for so long.

If only our IT companies and their staff were to lower revenue/pay level expectations, it would facilitate reaching out to the vast untapped segments of our domestic economy. TCS, they say, has its smaller centres (say,Gauhati) workng for domestic clients. Domestic market accounted for seven percent of TCS total revenue. Infosys earns 1.5 percent share of its total revenue from domestic clients. Moving to Tier II and III centres - Nagpur, Jaipur, Ahmedabad, Pondy , Mysore - where IT companies offer lower compensation packet to their empyees may well be a major first step to seeking domestic clients.

Maybe CNBC, NDTV-Profit and other business channels should line up talk-shows to assess the industry mood and mindset on an inward-looking IT growth strategy.

Need Help with the Borewell Project

Some of you may remember I had written a post about Borewell Deaths in India a while back.

My friend has come up with a plan for starting work on covering up these open pits. I have been roped in to write a brochure for her that she will use to contact people and get them to take action. I have also been assigned to task of naming the project. And I am drawing a blank here :(

Would really appreciate your creativity in coming up with something.

I just had a couple (very boring) names:

"Shut the Death-Traps"
"Borewells: Lets make them green"

Please help!

Coping with job losses in IT sector

Pundits say joblessness of our IT professionals has to do with the knock-on effect of the economic down-turn in the west, notably the US. It is evident that our software companies have been way too dependent on foreign companies and clients for their business. The latest
quarterly results of the top two IT majors - TCS and Infosys - make a telling point. That is, TCS revenue from India represents merely 7 percent of their global earnings; and the figure is 1.2 percent in respect of Infosys.

Nandan Nilekini was heard telling the BBC that he considered India's economy basically strong ; and that the global econmic downturn would drive our IT companies to come up with new business models. Which, I reckon, means that our IT majors would do well developing business within our economy, instead of chasing high-paying foreign clients. This inward-looking strategy would help them redeploy, rather than retrench IT professionals. This calls for a mindset change on the part of our IT majors as well as their high-paid employees. Proposition 1) software companies need to scale down their profit margin to the level acceptable to domestic enterprises ; and 2) IT professionals working for Indian clients would need to accept lower pay and perks.

As part of their business development strategy; and as an aspect their corporate socio-economic responsibility our IT companies could educate medium, small-scale, and also trade and service sectors about benefits of IT applications. The uninitiated segment of these sectors can be made to realise a) that the computer can do for them a lot more than they think it can, by way of process re-engineering, data warehousing, and supply chain management; and b) that all this can be done at a price they can afford.

The catch is in the acceptance of a meaningful profits/pay cut by our IT companies and their army of underutilised professionals .

After B Tech,what?

This is the question that stares at IT grads fresh out of college. IT companies that have suspended campus recruitment suggest that leading educational institutions introduce a one-year post-graduate programme for students on loose ends; that is, those passing out of colleges this year. The suggestion is reported to have come from the communications manager of a leading IT company.

This way colleges could hold graduates in class-rooms for one more year, by which time IT industry would hopefully recover from the current recession. The suggestion has not evoked response from any leading educational institution. What is there in it for them ? Besides, students are looking for jobs, not parking space till the industry is ready to take them. And where is the guarantee that they would get jobs after the stop-gap post-graduate programme ?

The suggestion would, perhaps, be acceptible if 1)IT companies come forward to sponser students for the stop-gap programme; and 2) if the sponsored candidates can be sure of employment after successful course completion.

Newspaper industry in Britain used to have a sponsorship scheme,in which school-leavers recruited by newspapers were put through a proficiency course in the National Council for Training of Journalists. Curriculum, designed with guidance from the media, focused on working experience and hands-on training. And the graduating candidates get a proficiency certificate and job in the nespapers that sponsored them.Their course is paid for by the newspapers that also provide a stipend to students.

Would IT majors consider such a model for eligible IT graduates, now on hold for possible employment in 2010? Corporate India is used to cherry-picking recruits from leading Tech and B-schools.